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| One of many Labor Day Weekend events was the highly publicized and talked about debut of Fashion Meets Music
Festival (FMMF) at the Columbus' Arena District; combining music and fashion is appealing as it often goes hand
in hand. Albeit more recognized as counterparts at music awards shows, many musicians have their own fashion
brands or promote particular brands: Jonathan Davis (Adidas), Mark Hoppus and Tom DeLonge (Atticus Clothing),
Levin Benton (Vursa Limited), Kings Of Leon (Surface To Air), Gwen Stafani (L.A.M.B.), Adam Levine (Adam Levine
Clothing Line), Madonna (Material Girl), Justin Timberlake (William Rast), Sherri Moon Zombie (TOTAL SKULL),
Odd Future (Odd Future Clothing), Lil Wayne (TRUKFIT), Avril Lavigne (Abbey Dawn), Liam Gallagher (Pretty Green),
Wu Tang Clan (Wu Wear). Not to mention all the artists with shoe brand sponsors and of course stand out
fashion/tradmark artists such as Bjork, Lady Gaga, Slipknot, KISS and Marilyn Manson.
At FMMF the general "fashion meets music" concept was present, but not directly correlated as the live music events
and the live fashion events were separate, other than a few acoustic sets. There were no events similar to the
televised "Fashion Rocks" or "Victoria's Secret Fashion Show" in which bands perform alongside a walking model
runaway. Overall, the music component seemed to have more appeal and promotion than the fashion component.
The fashion events included showcases, a retail marketplace featuring lines by Horacio Nieto and Celeste
Malvar-Stewart, model searches and seminars by Project Runway's Kelli Martin and Althea Harper. Most fashion
events were located rather far away from "the heart of it all," inside the Greater Columbus Convention Center.
Outside in the Arena District, all three of the adaquetly spaced live music stages provided festival goers with
well-balanced production mixes and free top-notch sets by more than 60 performers throughout the weekend giving
attendees an opportunity to check out Columbus' regional musicians and bands as well as national recording artists.
Although plenty of space was alloted in front of each stage--with the exception of a large VIP section in front of the
McFerson Commons' Stella Artois Stage--the projected attendance of 75,000-120,000 was sorely met; however each
evening after the heat subsided, the largest crowds of the event formed to pack the Cox Stage and Stella Artois Stage
each night for music headliners O.A.R. and Local Natives on Friday, Switchfoot and Circa Survive on Satuday, and
New Found Glory and Cold War Kids on Sunday. Those in attendance were made to feel safe and secure all weekend.
A slew of artists catering to every music genre were also featured at area downtown Columbus bars and clubs as part
of FMMF's ticketed After-Party showcases which extended well past midnight and included encore sets by some
FMMF artists with featured performances by Maps & Atlases, Afroman, Blueprint and Future Islands among others.
Organizationally, some of the price ranges and ticketed events as well as venue proximity and location was confusing.
The privately funded event brought a line of food trucks mixed with vendors and sponsor booths arranged on each
side of Nationwide Boulevard from High Street to Neil Avenue along with open restaurants on the strip.
FMMF had a fun filled Fair vibe with ziplining, ferris wheel rides and the requirement of purchasing tickets instead of
using cash to buy food and beverages.
Generally observing, the music lineup attracted an alternative indie community crowd ranging in age from early 20s
to mid 30s; but, the overall festival itself was catering to a vague demographic--considering the festival's title,
I suppose designers and models checked out the music and the musicians and bands checked out
Considering FMMF is new and approaching the traditional music festival with different concepts, the ambitious fest has
potential to build into becoming the proclaimed "nation's largest and first collaborative fusion to incorporate music and
fashion." Fashion Meets Music Festival will return to Columbus for Labor Day Weekend 2015.
For more information, visit the FMMF website here.
Fashion Meets Music Festival
Arena District : Columbus, Ohio : August 29-31, 2014
PHOTOS (click images for photo galleries)